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2023
Person 360
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AgroVedas - Branding & Packaging Design
ABOUT
Agrovedas is an agro-based start-up dealing with high-quality pulses and grains. Their products ensure natural, healthy and 100% organic produce. The brand vision is to have a completely organic range of agro-products that tell the story of farming and production.
MY ROLE
Agrovedas is an agro-based start-up dealing with high-quality pulses and grains. Their products ensure natural, healthy and 100% organic produce. The brand vision is to have a completely organic range of agro-products that tell the story of farming and production.
Brand Positioning
The brand AgroVedas is based on the principles of health, ecology, fairness and care. At AgroVedas, the team works with accredited farmers who do not use fertilizers, pesticides and genetically modified seeds so that their consumers can enjoy the benefits of nature and relish nutritious, healthy, pure and chemical-free food, an important factor contributing to overall wellbeing.
Agrovedas Brand Attributes
For the package design, we investigated the market for existing brands and created a unique brand positioning for Agrovedas that combines all the gain points of the competitors. The brand attributes were used to create the packaging visual language.
Brand
Attributes
Green
Healthy
Quality
Nutritional
Fresh
Organic
Modern
Logo
Attributes
Brand Elements
Legible
readable
Memorable
Simple
Clean
Green agricultural
Catchy
Typography
Symbolism
Pattern
Colours
Back Side
Lean and simple design with brand colours and typography that follows all the packaging regulations.
Front Side
An illustration that tells the story of the farmer and how and where the product came from.
